The Science of Your Groov

Forget the old stoner cliché — cannabis can make sweat feel better, recovery smoother, and movement a hell of a lot more fun.

Every human body comes equipped with a built-in vibe manager: the Endocannabinoid System (ECS). Think of it as your internal “feel-good” operating system. The ECS fine-tunes things like mood, pain perception, sleep, inflammation, immune response, and even temperature control.

And here’s the kicker—science now shows the ECS is behind the legendary runner’s high (not endorphins). That magical moment in a workout when discomfort fades, your mind quiets, and you slip into a euphoric, almost limitless flow state.

Meet Your Receptors

The ECS works through two main receptor types

CB1 icon

CB1

Mood Memory Coordination Euphoria

Concentrated in the brain & CNS. Influences mood, memory, coordination, and pain perception.

CB2 icon

CB2

Inflammation Immunity Recovery

Found in the immune system, muscles, and peripheral tissues. Helps regulate inflammation and recovery.

Anandamide: Your Bliss Molecule

One superstar endocannabinoid is anandamide, nicknamed the “bliss molecule.” During sustained aerobic exercise, anandamide levels rise in your bloodstream, cross into the brain, and activate CB1 receptors. The result? Elevated mood, reduced pain perception, and that smooth, euphoric flow that keeps you going. Cannabinoids like THC and CBD can mimic and extend this natural effect—helping you stay in that groov longer.

Cannabis + Cardio

Why Cannabis + Cardio Work So Well

Cannabinoids mimic your body’s endocannabinoids, boosting the runner’s high for longer flow.

But sparking up before exercise? Not ideal (think racing heart + cottonmouth).

That’s why we made HIGROOV: cannabis infused hydration with electrolytes and functional ingredients. The science of endurance, without the side effects.

Shop Now