ABOUT US

We’re Redefining Fitness + Cannabis

Our mission is to elevate both body and mind through innovative, high-quality products that seamlessly blend exercise with the power of THC. We believe in fueling a fun, passionate, and rebellious revolution, empowering fitness enthusiasts to push boundaries, break norms, and find their groov.

HIGROOV was born from frustration with the old ways: smoking spikes the heart rate and crushes lung capacity, while edibles take forever and leave you sluggish. We knew there had to be something better—so we created cannabis-infused hydration designed for movement.

For us, movement isn’t just about fitness, it’s about freedom, longevity, and tuning into life more fully. When your body feels fluid and your mind is in flow, you tap into your highest self. That’s why every HIGROOV product is crafted with purpose—to spark energy, amplify joy, support recovery, and fuel the kind of passion that makes you want to move. Not because you have to, but because you can.

Fun & Passionate

We believe movement should be a celebration, not a chore. HIGROOV fuels that celebration with products that spark joy, boost motivation, and keep you connected to why you move.

Rebellious Spirit

We're bringing cannabis into the fitness space unapologetically to challenge outdated ideas. We put the “high” in high performance.

Innovation & Quality

Our products are crafted with intention, backed by research, and tested for real-life movement.

Empowerment

No one else gets to define your movement. Not the gym, not the clock, not the rules. This is your body, your vibe, your groov — and HIGROOV is here to fuel it.

Workout Hydration
Recovery Hydration

Hydrate - Elevate - Groov -